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THE REASON BEHIND THE NAME KARMAKIN AND ITS LOGO

The name can be divided in two; first of all, KARMA is associated with the belief that today’s actions will have consequences on our lives in the future - or as some indien religion would preach, each present life is determined by a person's actions in their previous life. This is something I truly believe in. I believe that if we do good, be good, be kind and respectful, it will all come back to us in some ways in our future. W...hat goes around comes back around. And that's also true regarding our health; if you eat well, move your body, take care of it - mind, body and soul - it will all come back to you. You will live longer, have more energy, be more productive, healthier and happier.

Second, the diminutive KIN can be associated with two concepts. On one hand, it stands for 'kinesiology' which is my field of study; the science of the body in motion. Now the term kinesiology might mean something completely different in Europ or other countries. But here in Canada, our expertise lays in the use of movement through physical activity for prevention, treatment and performance. On the other hand, KIN also refers to the English term that means relative or family member.

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To sum it up, in this coaching context, KarmaKin therefore represents a community that is close to its clients (its family) and that educates them by sharing its scientific knowledge in kinesiology, but also by transmitting the importance of being good to yourself to receive benefits for a happier, healthier and more active life!

The KarmaKin logo now! It couldn't have been any color other than yellow - my favorite color that represents life, sun, warmth, happiness and fulfillment. The concept of movement is represented by the two curves shown inside the logo. The diamond represents the face-to-face meeting of the two Ks of the name KarmaKin; they are placed together to demonstrate the balance between karma and kinesiology, but above all to illustrate the cause-consequence reaction of the karma that is continuous.

Here! You now have the main lines of thought behind the name and logo of this growing brand!

Coach Claudia

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